My name is Jessica Urton, and I am the owner of Trailhead Trader. My mission has always been—and remains—to make the outdoors accessible to everyone while teaching the importance of adventuring wisely and sustainably.

I’ve poured my heart and my life’s work into this community. To me, the outdoors isn’t just a place to visit; it’s a space for transformation, healing, and connection.

A Lifelong Journey 

My passion for the wild didn’t start with a certification; it started in the woods of Ohio. I grew up at my mother’s side, learning to spot mushrooms and navigating the quiet magic of the forest. I can still vividly remember every trail we walked together. By my teens, I was finding my own independence in the silence of a solo tent on multi-day camping trips.

That foundation grew into a life of diverse adventure. From water skiing with my father to exploring the depths of caves, kayaking local rivers, rappelling, and scuba diving with my three daughters—the outdoor community has been the “family” that shaped our lives for the better.

From the Midwest to the Andes 

I have spent years as a professional hiking and backpacking guide, leading adventurers across the United States and through the rugged landscapes of South America. Whether I’m mountain biking the “Death Road” in Bolivia or standing at 17,000 feet on Pique Austria, my goal is always the same: to return with the knowledge and inspiration to help you find your own summit.